如果你看看在一份新闻公报透过镜头的一个人SEO ，你所看到的是不是一张了一份文件，它的一个潜在的迷你网站。 From this perspective, the humble press release takes on a whole new life.从这个角度来看，谦卑的新闻稿，就整个新的生活。 In this article, I’ll discuss a number of ideas that will give your press releases much more impact.在这篇文章里，我将讨论一些想法，这将给您的新闻稿的影响要大得多。
Before I get to these tips, however, maybe you’re not convinced that you need to optimize your press releases in the first place.之前，我结识这些秘诀，不过，也许你不相信，你需要优化你的新闻发布稿摆在首位。 If you aren’t, here are some points to consider, with a nod to Rob Garner, writing for Media Post’s Search Insider:如果你不是，这里有几个点考虑，点头想抢拉住，以写作媒体邮政的搜索内幕：
- If you use an online news wire such as PRWeb, PRNewswire or BusinessWire to help you distribute your press releases, you may already know that many reporters go directly to them (or receive feeds from them) for content.如果你使用网上新闻丝如prweb ，美通社或businesswire帮助你散布你的新闻发布，你可能已经知道了不少记者直接到他们（或接收信息从他们的）内容。 They’ve turned into “press release search engines," and as with any search engine, content indexed by them may need to be optimized if you want it to be found by your target audience.他们已经变成了"新闻发布的搜索引擎" ，并与任何一个搜索引擎，内容索引，他们可能需要加以优化，如果你想让它很容易找到你的目标观众。
- Google, Yahoo, and especially Ask have begun including a greater variety of content in their general SERPs; they’ll now turn up a healthy mix of blogs, video, and yes, news items. Google ，雅虎，特别是要求已经开始，包括提供更多元化的内容，在其一般性serps ，他们会谈谈了一个健康的组合，博客，视频，是的，新闻项目。 If your press release is picked up by news outlets, it stands a better chance in Google if you’ve already optimized it.如果你的新闻发布是全由新闻机构，它有一个更好的机会在Google ，如果你已经优化了它。
- Journalists, reporters, bloggers, and news junkies often have alerts in place with various sites (such as Google) that are triggered by particular keywords.新闻工作者，记者，博客和新闻，有瘾常常有警报，在地方与各网站（如Google ）表示，由它引发的，特别是关键词。 These alerts push them new stories.这些警报，他们推的新故事。 Since this is content they’ve actually requested, wouldn’t you like your press release to be one of the items they receive in their inbox?由于这是内容，他们其实要求，你是不是喜欢你的新闻稿，以项目之一，他们接受在他们的收件箱中？
Garner mentions a couple of other reasons, but these seem to be the most important.拉住提到一对夫妇的其他理由，但这些似乎是最重要的。 Press releases are and always have been about visibility.新闻发布，现在是，向来被约知名度。 It’s true that they’re many decades older than the Internet, but like everything else they need to keep up with the times.它的真实表示，他们几十年来的年纪比互联网，但是就像一切，他们需要跟上时代的步伐。 That means they need to fit into their new online environment.这意味着，他们必须融入自己的新的在线环境。 With the tips in this article, you’ll see how to make your press release feel right at home.与秘诀在这篇文章中，你会看到如何让你的新闻发布得到宾至如归的享受。